August 2018 ยท 3 minute read

A trademark is your business’ identifier, it protects ownership of your name, symbol, tagline, or whatever mark you might use to recognize to the consuming general public your business’ product or provider. Here are just a couple of motives why you need to have to safeguard your manufacturer:


Trademark registration of your mark gives everyone constructive observe of your possession. In my see, this is one particular of, if not the most powerful explanation for registering your mark. With recognize, a 3rd celebration undertaking a search on an similar or similar mark as yours will see that you currently possess the mark, and is consequently place on recognize that its use of an identical or similar mark to yours may possibly result in trademark infringement. The 3rd celebration is put on observe to find a new and distinct mark. With such recognize, registering your mark helps prevent a prospective conflict in the potential.

Social Media

Social media is an critical useful resource for several companies. Consumers look for for model names on the numerous social media sites including Facebook, Twitter, and Pinterest. Each social media location has insurance policies in spot to shield from incorrect actions like poor advertising and marketing. Regrettably, the follow of a particular person(s) or entity improperly making use of an additional company’s title or brand name on social media for financial gain, for case in point, is not unheard of. This kind of poor methods can result in the venue suspending the wrongdoer’s social media account. See the venue’s procedures for much more info. However, I have found that when you complain to a social media internet site of this kind of wrongdoing and declare that an additional is utilizing your manufacturer without having permission, the social media administrator responds with a request of evidence of ownership of the subject manufacturer. A trademark registration provides persuasive proof of manufacturer possession.

Brand Loyalty

Registering your mark shows a dedication to your model and shows your buyers that dedication. register trademark in India that can be developed by means of this sort of determination is priceless to a enterprise.


Cybersquatters sign up area names that are identical or equivalent to other parties’ emblems or identified brand names with the sole function of marketing them (to the rightful operator) for a large charge. The Anti-Cybersquatting Customer Protection Act permits a trademark proprietor to sue and gather damages from folks who sign-up a domain identify that is equivalent or equivalent to your trademark.

Trademark Renewals

Trademark registration can carry on for as lengthy as you carry on utilizing the mark in commerce. There are some companies that have registered trademarks that are above one hundred several years outdated.

Trademark registration may not be for every single organization. Nonetheless, there are numerous persuasive factors for safeguarding your brand name just as you defend any other enterprise asset. A trademark is your business’ brand, its identifier. Safeguard it with trademark registration.