The ideal”painters Advertising plan” should include these next Elements
1.) Finding All the Painting Clients You Can Handle. If you understand how to do this you have it made and you can make as much cash as you want. Whether a small, 1 to 2-man painting surgery or a painting company which has a massive painting crew, you can make it happen once you understand how to find clients.
2.) Understanding how To Estimate Paint Jobs - for maximum profits, this is actually the second power stroke which needs to be in a painters marketing plan. When you know how to get as close to the”threshold of pain” because possible, (the maximum you can charge someone before price resistance kicks ) whether commercial or residential, you can MAX your profits.
3.) Customer Retention - how much is a painting customer value to you? When you realize that, you will really do whatever it takes to hang on to them. Finding new customers is not always as easy as painting for the present ones. If they run out of things to paint over time, the number of”referrals” is they provide you?
HERE ARE 3 WAYS TO SQUEEZE MORE PAINTING BUSINESS OUT OF EACH EXISTING CUSTOMER:
4.) Go the Extra Mile - consistently do a fantastic job and also do a little more to please your clients. This makes you more repeat business and has them talking about your painting service. And”word-of-mouth” advertising also kicks in, which is the ideal type of marketing there is!
5.) Thank You Cards - sending out thank you cards after each work completed”reveals professionalism” and creates additional business for us house painters. Plus they see your contact info again and will place it on file for future use.
6.) Customer Rewards - benefit your faithful painting clients who give you lots of repeat business and especially those who refer you to others.
7.) A Painting Business Newsletter - these are considered the best method to stay connected to your customers. E-mail newsletters are the simplest to send out. Physical email newsletters get better answer than electronic ones. Magnovo is to”stay connected” rather than let a client lose your contact info.
8.) Word-of-mouth - again, this is undoubtedly the best type of marketing. Here is the number one thing a painting company owner should integrate in their painters marketing strategy. It is like having a Tiny private army of affiliates promoting your goods for you